Every Ad Type, Every Output
The world of advertising is getting more complex by the day as advertisers have to manage campaigns across a daunting collection of digital, social, legacy and mobile device ad channels. Finds out how the world's largest digital and print publishers are taking the complexity out of advertising in the mobile age.
Every Type of Content, Every Output
The world of content management is getting more complex by the day as the creators of content must deal with a virtually unlimited number of new and legacy channels. Find out how the world's largest digital and print content publishers are taking the complexity out of content management In the mobile age.
Publishing in the Mobile Age
The Mediaspectrum technology, combined with new devices such as the iPad, provide the future of publishing instantly available to all. Find out how the world's largest digital and print publishers are transforming publishing in the mobile age.
Mediaspectrum BlogView All
Mediaspectrum Selected to Launch Groundbreaking Platform at DEMO
Aug 26, 2010 — While the details need to be kept under wraps until Mediaspectrum CEO Scott Killoh takes to the stage at DEMO next month, mark your calendar for September 14th. Mediaspectrum will unveil an industry-first platform for today’s most promising new media channel – news you don’t want to miss!
Mediaspectrum CEO to Speak at Outsell's 2010 Signature Event
Aug 11, 2010 — Invitation-only gathering of top media executives will hear from Scott Killoh, Mediaspectrum CEO, about leveraging the Cloud to advance publishers’ digital reach for enhanced operations and added revenue.
Trinity Mirror Continues to Grow Their Portfolio AND Consolidate Their Business at the Same Time
Jul 23, 2010 — Trinity Mirror is in acquisition mode. Learn how Mediaspectrum’s ContentWatch provided the platform to let them expand their portfolio while also consolidating their business.
Mobile “Gadgets” Like iPad Bring Out the Bulls
Jul 6, 2010 — CNBC ran a recent guest blog linking wireless to “a monumental game-changing shift in the technology space.” For publishers, these means digital gadgets such as the iPad are a surefire bet to delivering content to consumers AND monetizing on that content.
Thanks to Digital Media Devices, FTI Sees a “Brighter Future for Publishers”
Jun 30, 2010 — Global business advisory firm FTI points to very encouraging data about the consumption of content on portable devices. With further evidence linking digital to new and improved ad models and budgets for publishers - could this be THE golden ticket for turning the industry around?
Publishing is Back - Early iPad Revenue VERY Promising
Jun 14, 2010 — The numbers are staggering. $50 CPM’s (vs. $10 online), 15% CTR (vs. 1/10th% online), and 60 minutes of engagement (vs. 2 minutes online).
Trinity Mirror Launches New Digital Newsrooms Powered by Mediaspectrum
Jun 10, 2010 — Trinity Mirror today announced the successful implementation of Mediaspectrum’s ContentWatch platform across three of its national titles. The new multimedia newsrooms are the latest in Trinity Mirror’s continued investment in Mediaspectrum for business transforming media platform solutions.
A Month of Must-Attend Industry Events
Jun 7, 2010 — Mediaspectrum is geared up to attend some exciting events happening for the industry in June – all of which promise a great lineup of topics, speakers and attendees.
If You Build It, They Will Come….
May 26, 2010 — Building a digital presence goes beyond the technology. In order to get visitors onto your site, publishers need something more. Our latest blog pulls from Mediaspectrum's experience working with media companies, to explore the resounding answer.
Press ReleasesView All
Mediaspectrum Targets Campaign Management
Mar 4, 2010
— Mediaspectrum, Inc.® today announced the development of Campaign Management, its latest technology built to support the company’s Ad Sales portal for media companies.
David Lane Joins Mediaspectrum To Lead European Expansion
Feb 12, 2010 — He joins Mediaspectrum from IBM Global Business Services where, as Partner and global leader for Publishing, he developed IBM’s business and go-to-market solutions with media clients.
Publishers Select Mediaspectrum For Self-Service Advertising In The Cloud
Jan 25, 2010
— Mediaspectrum, Inc.® today announced that Sandusky Newspapers, Inc. and Times-News, Inc. have selected its Ad Sales platform to support their businesses.
Mediaspectrum Selected To Drive Self-Service Advertising at Dispatch Printing Co.
Jan 14, 2010 — Publisher’s Flagship Columbus Dispatch and ThisWeek Community Newspapers’ to Leverage Mediaspectrum Ad Sales for Swift New Revenue
Mediaspectrum Names Affinity Express A Preferred Partner
Dec 10, 2009 — Mediaspectrum, Inc.® today announced it has named Affinity Express, Inc., the leading offshore, onshore and onsite provider of high-volume advertising and marketing design solutions, as a preferred partner.
Mediaspectrum Named To Deloitte Technology Fast 500
Oct 20, 2009 — Mediaspectrum today announced it has been awarded to the Technology Fast 500 Deloitte LLP's ranking of the fastest growing companies in North America.
Tribune and Mediaspectrum Join Forces To Make Self-Service Advertising Available Across Publishing Industry
Sep 17, 2009 — Partnership Supports Industry-Wide Collaboration via Single, Consolidated Ad Sales Portal to Compete with Digital Ad Networks.
Mediaspectrum Introduces The Cloud Computing Platform For Publishers
Sep 10, 2009
— Revolutionary Technology Empowers Media Companies to Rapidly Cut Costs and Realize New Revenue in the Cloud.
Mediaspectrum Named Fastest Growing Software Company in Boston-Area By INC. Magazine
Aug 12, 2009
— Today Inc. Magazine unveiled the 28th Annual List of America's Fastest-Growing Private Companies - the Inc. 500 - and Mediaspectrum earned a top spot.